Monday, May 25, 2020

Margins in Essays and Reports - Definition and Guidelines

The part of a page thats outside the main body of text  is a margin.  Word processors let us set margins so that theyre either aligned (justified) or ragged (unjustified). For most school or college writing assignments (including articles, essays, and reports), only the left-hand margin should be justified. (This glossary entry, for instance, is left justified only.) As a general rule, margins of at least one inch should appear on all four sides of a hard copy. The specific guidelines below have been drawn from the most commonly used style guides. Also, see: Block QuotationIndentationJustificationSpacing Etymology From the Latin, border Guidelines APA Guidelines on MarginsLeave uniform margins of at least 1 in. (2.54 cm) at the top, bottom, left, and right of every page. Combined with a uniform typeface and font size, uniform margins enhance readability and provide a consistent gauge for estimating article length.(Publication Manual of the American Psychological Association, 6th ed. APA. 2010)MLA Guidelines on MarginsExcept for page numbers, leave margins  of one inch at the top and bottom and on both sides of the text. . . . If you lack 8 ½-by-11-inch paper and use a larger size, do not print the text in an area greater than 6 ½ by 9 inches. Indent the first word of a paragraph one-half inch from the left margin. Indent set-off quotations one inch from the left margin.(MLA Handbook for Writers of Research Papers, 7th ed. The Modern Language Association of America, 2009)Turabians Chicago-Style Guidelines on MarginsNearly all papers in the United States are produced on standard pages of 8 ½ x 11 inches. Leave a margin o f at least one inch on all four edges of the page. For a thesis or dissertation intended to be bound, you may need to leave a bigger margin on the left side--usually 1 ½ inches.Be sure that any material placed in headers or footers, including page numbers and other identifiers . . ., falls within the margins specified in your local guidelines.(Kate L. Turabian et al., A Manual for Writers of Research Papers, Theses, and Dissertations: Chicago Style for Students and Researchers, 8th ed. University of Chicago Press, 2013)Guidelines on Margins in Business Letters and ReportsUse a 2-inch top margin for the first page of a business letter printed on letterhead stationery. Any second and succeeding pages of a business letter have 1-inch top margins. Use left justification.Select the side margins according to the number of words in the letter and the size of the font used to prepare the letter. Set the margins after keying the letter and using the word count feature of your word processi ng program. . . .Reports and manuscripts may be prepared with either 1.25-inch left and right margins or 1-inch left and right margins, depending upon the preference of the originator. If the report or manuscript is to be bound on the left, allow an additional 0.25 inch for the left margin.The first page of major parts (title page, table of contents, bibliography, etc.) and the opening page of sections or chapters require a 2-inch top margin, 2.25 inches for top-bound documents.(James L. Clark and Lyn R. Clark, How 10: A Handbook for Office Workers, 10th ed.  Thomson/South-Western, 2003)The New TypographyIn the New Typography margins often almost entirely disappear. Of course, type cannot in most cases be set right up to the edge of the paper, which would hinder legibility. In small items of printed matter, 12 to 24 points are the minimum margin required; in posters 48 points. On the other hand, borders of solid red or black can be taken right up to the edge, since unlike type the y do not require a white margin to achieve their best effect.(Jan Tschichold, The Principles of the New Typography, in Texts on Type: Critical Writings on Typography, ed. by Steven Heller and Philip B. Meggs. Allworth Communications, 2001) Pronunciation: MAR-jen

Tuesday, May 19, 2020

Tel Telle Tels Telles French Adjective and Pronoun

The French word tel can be a qualifying adjective, an indefinite adjective, or an indefinite pronoun, and is also used in a number of expressions and conjunctions, making it an extremely versatile and useful French word.Tel has four forms, because it has to agree in gender and number with the noun it replaces - see table below.Tel has several different meanings depending on how it is used. Qualifying adjective When used as a qualifying adjective, tel expresses one of two things:1. Similarity  Ã‚  Ã‚  Elle a pleurà © tel un enfant.  Ã‚  Ã‚  She cried like a child.  Ã‚  Ã‚  Tel pà ¨re, tel fils.  Ã‚  Ã‚  Like father, like son.  Ã‚  Ã‚  Je nai jamais rien vu de tel.  Ã‚  Ã‚  Ive never seen anything like it.2. Intensity  Ã‚  Ã‚  Est-ce vraiment dune telle importance  ?  Ã‚  Ã‚  Is it really so important?  Ã‚  Ã‚  Il y avait un tel bruit que javais peur.  Ã‚  Ã‚  There was such a [loud] noise that I was afraid.  Ã‚  Ã‚  Une telle patience à ©tait nà ©cessaire.  Ã‚  Ã‚  Such [endless] patience was necessary. Indefinite adjective​ As an indefinite adjective, tel indicates undesignated people or things. In this sense, tel is more or less equivalent to nimporte:  Ã‚  Ã‚  Telle personne peut le faire.  Ã‚  Ã‚  Anyone can do it.  Ã‚  Ã‚  Tel ou tel professeur vous dira la mà ªme chose.  Ã‚  Ã‚  Any teacher will tell you the same thing.  Ã‚  Ã‚  Il y a tel restaurant oà ¹ on peut manger à   minuit.  Ã‚  Ã‚  Theres some restaurant where you can eat at midnight.  Ã‚  Ã‚  Demandez-lui oà ¹ il à ©tait à   telle heure.  Ã‚  Ã‚  Ask him where he was at such-and-such a time. Indefinite pronoun​ Tel is nearly always singular when used as an indefinite pronoun and means one, someone, etc. However, tel is not often used as a pronoun; other indefinite pronouns like certain or quelquun are more commonly used in its place:  Ã‚  Ã‚  Tel de ces livres vaut beaucoup.  Ã‚  Ã‚  One of these books is worth a lot.  Ã‚  Ã‚  Tel sera daccord, tel autre ne le sera pas.  Ã‚  Ã‚  Someone will agree, someone else wont.  Ã‚  Ã‚  Tel ou tel vous dira que cest une mauvaise idà ©e.  Ã‚  Ã‚  Somebody or other will tell you that its a bad idea. Singular Plural Masculine tel tels Feminine telle telles Related words and expressions tel point que so much so that telle(s) enseigne(s) que so much so that de telle faon/manire in such a way de telle sorte que so that tel que like, just as tel quel as is tel ou tel any, such and such, somebody or other tellement (adverb) so, so much ne... pas tellement not so, not as ne... plus tellement not anymore, no longer (il ny a) rien de tel que theres nothing like Untel, Unetelle (M./Mme Untel/Untelle) so-and-so (John/Jane Doe, Mr./Mrs. X)

Friday, May 15, 2020

Marketing Strategies For Energy Drinks Essay - 958 Words

I don’t consume energy drinks on a regular basis but I have on occasion drank them to help give me a boost of energy. Energy drinks have been known to give me caffeine headaches, it has made me jittery at times, and after it wears off my body crashes and I become tired real easily. When I look back and see what drew me to energy drinks was the marketing strategies used to attract people in my demographics. I was in my early 30s, still young and vibrant, and in good shape. But I wanted something more that would give me that extra edge. I mentioned earlier how marketing ploys catered to a younger generation when energy drink manufacturers would sponsor events often highlighted by extreme or thrill-seeking sports that appealed to them (Webb, 2013). Ethical dilemmas arise throughout the marketing process (Johnson, 2016). When Monster was introduced in 2002, the long-term safety of the unique combinations of ingredients found in increasingly popular energy was unknown (Webb, 2013). Other ethical marketing issues included price fixing (discounted 4 packs for $5.00), advertising and product placement (Monster Energy supporting AMA Motorcycle Supercross 4), labeling issues (whether to market as beverage or liquid dietary supplement), and ethical aspects of marketing decision regarding consumer demographics (adolescents and young adults) (Johnson, 2016 Webb, 2013). Although there is no FDA regulation on energy drinks, energy drink-related emergency department visits haveShow MoreRelatedMarketing Strategies Of The Energ y Drink Manufacturers1345 Words   |  6 PagesThe primary purposes of the energy drink manufacturers are the making of the excellent products and adapting them to the target groups. The basic question is how to impress the young customers and make them be loyal to the products after they consume them (Aaker and Joachimsthaler 2000) This is the essential objective which can be accomplished by using the rightful strategies. The effective marketing strategies were applied by the marketers so as to overcome the business competitors. When an organizationRead MoreHistory Of Energy Drink Consumption On Australia1632 Words   |  7 Pages1. History of Energy Drink consumption in Australia: An energy drink is a popular non-alcoholic drink that includes caffeine and may contain other ingredients such as taurine and B vitamins, ginseng and guarana. In Australia, a 250ml can of an energy drink contains 80mg of caffeine, which is equivalent to the amount of caffeine in a 250mL cup of instant coffee. Every energy drink sold in Australia must include a list of ingredients on the can or bottle. The labels include nutritional informationRead MoreMarketing Strategy Of Red Bull952 Words   |  4 Pages1984, after discovering the tonic drinks in Thailand. Red Bull developed the Energy Drink, and launching Red Bull energy drink on the Austrian market in 1987. Since then, Red Bull has launched a range of products in 167 countries, it branded itself as a market leader and premium products. Red Bull is a high road brand, it uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. The High Road Brand: The Energy drink market is dominated by premiumRead MoreRed Bull Energy Drink1614 Words   |  7 PagesRedbull Energy Drink - Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation amp; Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that createdRead MoreRed Bulls Marketing Strategies1380 Words   |  6 PagesRed Bull’s marketing strategies focused primarily on selling their energy drinks to young consumers, and extreme sports athletes. Adolescent and young adult consumers are often risk takers and are willing to consume anything that will make them feel alive and energized. â€Å"To build brand image, Mateschitz used grassroots sales tactics that got college students and night clubbers to roll over in sweet surrender, like puppies awaiting chest rubs† (Lidz). Red Bull’s sports event marketing on professionalRead MorePositioning Strategy of Monster Energy1302 Words   |  6 PagesAs energy drink is yet a part of developing and new industry therefore Audience and Company Objectives are targets of Monster. The market of energy drink like monster energy is quite differen t from some other beverage industries. Monster energy drinks have become trendy part of society, but as some think the targeted market is unrestrained, wide or varied but it is not like that. In soon energy drink history, Athletes were the primary consumer when energy drinks were initially being sold in USA.Read MoreSwot Analysis : The Energy Drink Industry1135 Words   |  5 PagesSWOT Analysis: The energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brandRead MoreConcept Of Perceived Value Perception And Its Impact On Consumer Oriented1528 Words   |  7 PagesDavid Marcer marketing in general can be defined as a procedure that must be employed to understand, anticipate and satisfy the needs of the customer in a profitable way. The main purpose of marketing is to create a public awareness among the people about a product or service which will help a company to promote its product sales and reputation. (Mercer 1996). For this essay, I will be looking at the concept of perceived value and the importance to consumer behaviourism and how marketing plays a bigRead MoreMonster Energy Drink Target Audience and Company Objectives1190 Words   |  5 PagesConsumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and de veloping industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, â€Å"hip† part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumersRead MoreRed Bull Case Study1166 Words   |  5 Pagesoverall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull

Wednesday, May 6, 2020

The Great Depression Caused The Depression - 998 Words

The Great Depression began during October 1929 and ended during 1939. President Herbert Hover was the president of The Great Depression the causes of the depression has many different factors that played into it. When Wall Street crashed during 1929, approximately 10 to 15 billion dollars were lost because the prices of the stock market which started to decrease rapidly in just 24 hours. Many of the causes of The Great Depression were that there were a lot of overproduction of consumer goods which resulted in the decrease in demand, another reason was that there were many bankruptcies and high level of debt, and finally in 1932 the Dustbowl which hurt farmers crops destroying land and causing people to either become employed and or even homeless. During the Roaring Twenties, the Middle-Class Americans live life really happy and had a lot of luxury goods. Industries have also had an economic boom during the 1920s. Many people in the middle class had lots of things to do that were ex citing, new ideas were starting to develop and people felt invincible and overconfident believing that the age that they are living right now won’t ever go away or ever end. The main reason why people called it the Roaring Twenties was that there was a rise in consumerism and lots of people were encouraged through media to buy new products and spend more on things that advertisement persuade them to buy. Advertisements increased sales and with that knowledge in industries people wereShow MoreRelatedThe Great Depression Caused A Massive Unemployment917 Words   |  4 PagesThe great depression was an event that impacted the U.S in a very drastic way. It caused many to lose their jobs, therefore losing wealth. It was a long lasting economic crisis during 1929. Lasting until 1940s. It started the beginning of involvement from the government to the country’s economy and also the society altogether. The government wanted to find ways to end this. After almost a decade of prosperity and high optimism , the U.S is now faced to a period of despair. Many had to recover fromRead MoreThe Great Depression Caused The Economic Crisis784 Words   |  4 PagesDuring 1930s, the Great Depression caused the economic turmoil and had an impact on the unemployment, and the poverty among elderly. This created sense of insecurity over future among the citizen of the U.S. and government. There were several advocates, who passionately campaign for national pension plan such as Huey Long proposed Share our Health Plan, and Dr. Francis Townsend proposed the old age revolving plan. Although, Townsend proposal of providing $200/month to 60 years and older was a failureRead MoreHow Was The Great Depression Caused? Essay1782 Words   |  8 PagesHow was the Great Depression Caused? The economic down turn that occurred in 1929 was know as the great depression. This econmic failure left the U.S helpless and in despair till World War 2 began and shot americas economy through the roof. The great depression was a time of confusion and a vast change of life compared to how people were living in the earlier 20’s. The failure of the economy happened for various reasons, all leading up to the market crash of october 29, 1929 or â€Å"black tuesday†Read MoreThe Most Important Event That Caused The Great Depression Essay987 Words   |  4 PagesThe United States (U.S) experienced its worst depression for roughly 10 years after a tragic Tuesday in 1929. The roaring 20’s was abruptly halted as millions of people across the country lost everything they owned in just a single short day. Black Tuesday, as this day is referred to in history, was the day that triggered the Great Depression and caused one of the worst economic collapses ever seen (Lecture N otes, March 30, 2016). Tuesday October 29, 1929 will be a day etched in people’s mindsRead MoreThe Great Depression Was Caused By The Stock Market Crash996 Words   |  4 PagesThe Great Depression was the deepest and longest-lasting economic downturn in the history of the Western industrialized world. Many people believe that the great depression was caused by the stock market crash, this is not the case. The stock market crash revealed the structural flaws in the economy, but it did not cause the depression; it was merely one of its many symptoms. A healthy economy can recover from such a contraction. There were several other factors that contributed to the onset ofRead MoreThe Success of the New Deal in Solving the Problems Caused by the Great Depression724 Words   |  3 PagesThe Success of the New Deal in Solving the Problems Caused by the Great Depression Introduction- In the late 1920’s and early 1930’s the whole of America was in a deep depression and was in desperate need of help. When Franklin D Roosevelt was elected president of USA he came up with the plan of â€Å"the new deal† this was a planned guideline to regenerate money and the high standards of living the Americans once had not so long ago. He introduced 5 major organisations toRead MoreEssay about Cinderella Man 701 Words   |  3 Pagesthe great depression, and the film does well to show this. The film also does a good job of chronicling the life of the everyday man during the great depression. This essay aims to discuss the role of the stock market crash in the beginning of the great depression, the effects of the depression on the life of the everyday man, and the effects of the depression on the life of James J Braddock and his family. There is no doubt that the stock market crash contributed to the great depression, butRead MoreThe Cause and Effects of the Great Depression Essay1443 Words   |  6 Pagesthat the stock market crash of 1929 was the main cause of The Great Depression. In fact, The Great Depression was caused by a series of factors, and the effects of the depression were felt for many years after the stock market crash of 1929. By looking at the stock market crash of 1929, bank failures, reduction of purchasing, American economic policy with Europe, and drought conditions, it becomes apparent that The Great Depression was caused by more than just the stock market crash. The effects wereRead MoreAustralia and the Great Depression1704 Words   |  7 PagesWhy did Australia lead the world into Depression in the late 1920s and suffer its effects so gravely and for so long? Australia suffered significantly during the Great Depression of the late 1920s. Australia was one of the worst effected countries in the World. This essay will look at why Australia lead the world into Depression in the late 1920s and why it suffered from its effects for so long. A depression is defined as A period of drastic decline in a national or international economy, characterizedRead MoreCauses of The Great Depression Essay701 Words   |  3 Pagespopulation was unemployed. That is what it reached during The Great Depression (â€Å"The Great Depression†). During the depression unemployment rates were the highest they have ever been. It is highly speculated to this day on what exactly caused The Great Depression. Most historians agree it was a chain of events, one after another, that brought our country into chaos. Some events were more impactful than others. These events caused pandemonium among the public, which blew it even more out of

A Study On Type 2 Diabetes - 1958 Words

This essay will focus on type 2 diabetes, which is becoming one of the fast growing chronic health conditions in the United Kingdom (UK). Approximately 700 people are diagnosed with type 2 diabetes each day in the UK (Diabetes Uk, (2014)a). It is costing the NHS about  £10billion pounds each year to treat diabetes along with its complication and it is expected to rise in the next couple of years (Diabetes UK, (2014)b). This essay will discuss the nurse’s role in giving holistic care to patients and their family members and also promoting a healthy life style. It will give a brief description of the pathophysiology of type 2 diabetes and its impact on individual and their family across their lifespan. In addition the determinate factors that plays a major role, with increasing the risk of an individual to become type 2 diabetics will be addressed. A conclusion will follow summarizing with aids, especially form the governing body for nurses which advocates their role, contribution and the professional responsibilities to individual’s with type 2 diabetes and their family members/careers according to (NMC, 2008). When food is ingested it travel along the digestive track in to the stomach. where it is broken down in to nutrients in order to be absorbed by the small intestine and inters the blood stream to travel through the circulation to all body cells. One of the nutrients is glucose. When the glucose concentration rise it get detected by the beta cells in the pancreasShow MoreRelatedA Study On Type 2 Diabetes1398 Words   |  6 PagesType 2 Diabetes Samantha Cilione Oregon Institute of Technology â€Æ' Type 2 diabetes, the body doesn’t know how to use the very little insulin the pancreas produces if it produces any at all. While there is a rare possibility to have Type 1 diabetes but, that it is a genetic disease where the pancreas produces little to no insulin causing the person to have to manually inject insulin. Since Type 2 diabetes is more of a controllable disease and know to be a â€Å"lifestyle† disease a person does not haveRead MoreA Study On Type 2 Diabetes1553 Words   |  7 PagesType 2 diabetes is a very well known disease throughout the US. There are about 27 million people in the US with the disease and 86 million others have prediabetes which means their blood glucose is not right but also not high enough to be diabetes yet. 208,000 people under the age of twenty have been diagnosed with either Type 1 or 2 Diabetes. The discovery of diabetes came way back in 1910 when English physiologist Albert Sharpey-Schafer made the discovery of a substance that would normally beRead MoreA Study On Type 2 Diabetes Essay857 Words   |  4 PagesType 2 diabetes is a polygenic, complex disease that has become a worldwide health crisis. According to the World Health Organization over 422 million people in the world had this disease in 2014 (1), the Center for Disease Control and Prevention stated that in the United States alone 29 million people had diabetes in 2014 (2). While the genetic predisposition contributing to the diabetes phenotype is not fully understood to date it still remains an area of active research. There are also variousRead MoreA Study On Type 2 Diabetes Mellitus2468 Words   |  10 PagesType 2 diabetes mellitus (T2DM) is becoming rapidly more prevalent worldwide, owing largely to the growing obesity pandemic. According to the international diabetes federation, 1 in every 10 people will su ffer from T2DM globally by 2035. (1) Various prevention strategies have been developed focusing on weight loss reduction via increased exercise and diet modification. Medications and bariatric surgery are additional strategies considered for prevention of T2DM. The pathogenesis of T2DM involvesRead MoreA Study On Type 2 Diabetes Mellitus778 Words   |  4 PagesType-2 Diabetes Mellitus (T2DM) in African American Adults The high-risk populations are individuals with increased propensity to greater risk of poor mental, physical, emotional, and social health (Olokoba, Obateru, Olokoba, (2012). The high-risk individuals are susceptible a decreased functional status, and diminished quality of life. In many populations, the causes of the high-risk vulnerabilities are due poor utilization of health care services, poor disease management, and to aRead MoreCase Study : Diabetes Mellitus Type 22136 Words   |  9 Pages Case Study #1: Diabetes Mellitus Type 2 Monay Link The University of Tampa Case Study #1: Diabetes Mellitus Type 2 Diabetes Mellitus (DM) is an endocrine disorder that has the potential to affect various major organs throughout its progression. Diabetes Mellitus is divided into three common categories: type 1 diabetes mellitus, type 2 diabetes mellitus (non-insulin dependent), and gestational diabetes. Ninety percent of over 24 million people suffer from type 2 diabetes in the UnitedRead MoreT2DM ( Type 2 Diabetes Mellitus : A Study743 Words   |  3 Pages A study detailing the occurrences of T2DM(Type 2 Diabetes Mellitus), and correlating them with the epigenetic modifications, the possible heritable effects on body metabolism, and the potential processes underwent by exercise and diet choices which affect the epigenome across generations has been conducted.While research on the epigenetic signatures causing insulin resistance, influenced by exercise and physical activity, and attempts to identify therapeutic solutions to avoid obesity and boostRead MoreA Case Study Of A 41 Year Old Mexican American Woman Who Was Diagnosed With Type 2 Diabetes978 Words   |  4 PagesThe following is a case study of a 41 year-old Mexican American woman who was recently diagnosed with type 2 diabetes. Alicia Cordova is 5 feet 3 inches tall. And currently weigh 155 pounds; she was pregnant for her second child when she developed gestational diabetes .After pregnancy her blood glucose went back to normal. Mrs Cardova was advised to exercise regular, maintain a healthy weight, and to get regular checkups. However, she has not been able to maintain a healthy weight; she states thatRead MoreThe Prevalence And Incidence Of Type 2 Diabetes Essay1664 Words   |  7 PagesA. Statement of the Problem The prevalence and incidence of type 2 diabetes are increasing worldwide, particularly in devel-oping countries, in conjunction with increased obesity rates and westernization of lifestyle (In-zucchi et al., 2012). The economic burden for health care systems is skyrocketing, owing to the costs associated with treatment and diabetes complications. Type 2 diabetes remains a leading cause of cardiovascular disorders, blindness, end-stage renal failure, amputations, and hospitali-zationsRead MoreIs The Social Environment Influence Type 2 Diabetes1040 Words   |  5 PagesStudies have shown that the social and built environment can play an important role in the development of type 2 diabetes and self-care behaviors (Christine et al., 2015; Gebreab et al., 2017; Pasala, Rao, Sridhar, 2010; Sidawi Al-Hariri, 2012; Smalls, Gregory, Zoller, Egede, 2014; Winkleby Cubbin, 2003). Social environment includes factors such as safety, violence, social disorder, social cohesion, and collective e fficacy of the neighborhood (National Research Council (US) et al., 2013)

Masters of Social Work

Question: Write an essay about the Social Work. Answer: Reflective Journal Social Work practice is a very crucial way of practice, where the bonding between the client and the worker is very important. Generally in this practice workers use the Generalist Intervention Model. Generalist Intervention Model consists of a number of levels of approaches which allows a worker to work in different environments. These environments can be on a mezzo, macro or micro level. It rests on four major steps. Firstly, human behavior is connected to the social and physical environment (Dewees, Berg-Weger and Dewees, 2014). Secondly, the process for changing the functioning of the system of a human involves the changing of the system itself and modifying the interaction of the system with the environment and vice-versa. Thirdly, while working with any human system, irrespective of being individual or social, similar social work process should be used. And lastly, generalist practitioners are responsible not only to practice to work towards only social policies but also consul t different research. The Generalist Intervention consists of seven levels of practice but here as a social worker, I am going to use only five which are engagement, assessment, intervention, termination and review. The given case study is about Mohammed, who is totally obsessed with everything, his health, his wife, his business and his children. He is not happy anywhere. He is always in a hyper mode irrespective of business or health or family (Langer and Lietz, 2014). He is a 55-year-old Middle Eastern man with a 25-year-old wife of Cyprian background. Her thoughts, values, tradition has a great Cyprian influence. His children are bilingual. They speak both Cyprian and Arabic. His thought does not match with his wife. They have a lot of communication gap. He is always putting her down verbally but never physically. His wife Stamita wants to leave him but for the children, she stays there. He had been looking after the family very nicely with his electrician business. But two years ago he had a mild stroke which gave him depression, anxiety and panic attacks. This attack is being repeated in his life from that time continually making him lose confidence and gain depression. His wife is also wo rking but after his health problem, everything fell on her which made her more pressurized regarding the economic responsibility of the family. Mohammed has understood that his health condition will not improve so he is also losing his confidence which made him less enthusiastic towards the business (Peat, 1926). Now he just sits in his house watching TV and getting irritated about everything. Moreover, his youngest daughter Mariaka has recently disclosed her wish to leave home. Now the problem with both Stamita and Mohammed was that these she was going out of tradition to fulfill think like that. This thing could not be accepted by the society especially in Mariakas case, as, she is a girl. When they had not even overcome with this problem, their son revealed his being a gay which could not be digested by any of the family members. But he is blessed with his middle daughter Zulfia, who is a fathers daughter indeed. She never does anything against tradition or culture. Mohammed is a lso blaming his wife for this behavior of the eldest and the youngest one. All together made him lose interest in life and business. He is also not taking medicines properly. Both Mohammed and Stamita have become less cooperative towards each other. So, after having a brief idea about Mohammeds life we can understand the mental condition of him and the reason behind his anxious and sleepless nights. So being a social worker I would undergo the process of Generalist Intervention Model to bring a type of relief in his life (Sousa, Agante and Gouveia, 2014). I cannot solve his problem personally, but then, I can help him handle those problems without having any negative effect on him nor his health neither his environment. Engagement practice of social work constitutes involvement in the problem of the client by the worker. This is the first instance where the client meets the worker. The worker has to provide a very warm welcome and hospitality to the client. The meeting can be of some minutes or hours but then, the main criteria should be helping the client to find his comfort zone so that he can open up with the problem (Volpintesta, 2016). I am to be very aware of the fact that Mohammed is an irritated type of person who has no patience to understand the problems of his own family. So I have to give him his personal space and try to win his trust, because if he trusts me, then it will be easier for me to solve his problems. I have to keep soothing eye-contact with him and actively listen to what his point of view is all about. I will be asking him questions about himself, his family, his hobbies, his least favorite issues and his aspiration about his future. I have to try to convince him to answer all my questions and listen to the answers carefully, if needed, take down points also. This session is going to be an "All about me" session where he will be speaking and I would be listening to him as a well-wisher or a friend. In this way at first, I have to try to gain his confidence on me. The assessment stage is when the client and the worker sit together for a discussion on the things told in the engagement stage so that, intervention can proceed. Here I will be repeating whatever he has told about all the above-asked questions but in my own friendly way of approach so that does not seem repeating, but, yet repeating. I have to keep his interest growing towards a positive way of handling life (Van Nispen tot Pannerden, 2011). I will be discussing his strengths and weaknesses regarding life so that it will help him boost up his self-confidence. Things that affect him will also be shared to see his time spending areas of life and also try to explain him the positive and negative effects of those on him. The missing points also will be included in this process so that a clear picture is drawn about his life near me. This will help us together proceed further towards finding solution and planning actions to solve these problems. I have to make sure that he has shared eac h and every problematic and disturbing aspects of his life with me otherwise action plan is difficult. The intervention stage involves both planning and implementing Generalist Intervention Model. By now the issues that are disturbing and non-disturbing are clear to both of us. So now we are going to plan some ideas and implement them in real life to solve the disturbing issues of his life. If needed, then a contract can be made so that he is forced towards reaching the target. Here my work will simply be to monitor his progress and attain information so that it can be rendered to him. I have to deal with him like a child, for example, I will have to reward him each time he achieves small goals. His reward will be his favorite dish. Here I will also have to make him tolerant towards different cultures by showing him the positive side of it. As he is always blaming his wife for everything, I will have to make him understand that blaming the wife for everything would not help him solve the children issues rather sitting with the family and trying to erase the communication gap may help (Lindenberger, 2007). He has to understand that his son being a gay has nothing to do with his wife nor his son. None is to be blamed for it. The next two stages of termination and evaluation are the final and crucial factor of this whole assignment. At first, I will have to make him fill up a form where questions related to his present life conditions will be given. This will give me a vivid idea of his progress. The hope that problems can be solved is to be implanted into his head. Here I will have to do a lot of research regarding his present way of handling issues. This is going to involve a lot of question-answering sessions (Sheehan, 2016). If needed, then the assessment and intervention stages can be repeated again and again if he feels that he is not being able to cope with the situation by himself. I have to see if there is any improvement in the mood, behavior and confidence level of him. By this stage I believe, that his sight towards life would change. Moreover, a recognizing change will be seen in him that would give him the confidence to go further with the completion of goal for which he had come to me. The above stages can be applied if and only if the client has faith in the worker and is ready to make concrete commitments towards the positive change. Moreover, the worker should also be self-determined towards the goal set. The worker has to be very careful while handling emotional decisions of the client. They should be careful that their experiments do not affect or harm or increase problems in the clients life. Demonstrate the SW roles and skills you would use. The social workers roles are indefinite and vast for anyone irrespective of anything. A social worker provides justice and social fairness by reducing barriers and expanding choice for all people, especially for those who are oppressed or disadvantaged. The worker has to advocate social justice to maintain equality and discrimination in the society (Shafer and Pace, 2015). The protection of the natural environment is also an important role of that person. While working for the society a worker might have to face many social dilemmas. Not all people are going to take the steps taken by a social worker positively. They have to be very patient enough and positive nature and also be prepared to face the word wars of the society and the government. Here in this case of Mohammed, it would be wrong to blame him for the deeds hat he is being done. He, being a social figure, has to keep going with his family not only emotionally but also in a socially accepted manner. His daughter asking to l eave home, his son being a gay, all these are socially obsessed problems. He has to be rigid mentally to accept these aspects of his family. What would be your social work purpose in this case and how would you be able to fulfill the SW purpose? In the above case mentioned my social work purpose would be to make Mohammed understand that he is not only the only father in this world who is having to face these problems. He has to mix with his children as a friendly father otherwise his children can get diverted to a negative path which shall ruin their lives permanently in turn ruining his life too (Patti, 1985). He has to understand that whatever he has done till date was his responsibility towards family. His children love and trust him, for that reason only they have gathered that much courage to inform him about their decisions. His denial or rejection can affect not only his children's lives but also his and his wife's. So, at first, I am going to help him gain confidence in himself and then accept the truth positively. His blaming his wife will not make anything right rather spoil and ruin the family that he had raised with his blood and sweat. How would you use the values and practice principles from the AASW code of ethics? The Australian Association of Social Workers has a code of ethics that help the social workers understand their values in the lives of the clients. The code shows the values and responsibilities which integrally characterize the profession of a social worker. It intends to help all social workers, individually and collectively, towards achieving the aim of the profession. The code provides a standard and guides to ethically conduct social work and delivery of service (Aasw publications, 1996). It also says to have respect for other people and their emotions, provide social justice and understand the integrity of the profession of a social worker. So while dealing with the problem of Mohammed and his family members I am going to impart suggestions and solutions in such a manner that it will not affect the status or emotion or feelings of him or his family in any way. Hence, for this reason, I am also going to have conversations with his family members also as I should not draw any con clusion without consulting the feelings of his family members also. Moreover speaking to the other family members shall help me understand the improvements made by Mohammed. What cultural considerations need to be considered and how would manage these? Cultural barrier is the main problem with Mohammed's family. He and his wife are from two totally different backgrounds so explaining to him anything against his wife's background is not going to help rather worsen the matter (Shapiro, 1998). Not only that, they are also victims of the language barrier. But the main problem here lies with the age difference between his wife and him. So, at first, I am going to make him realize his love for his wife and children. His second wife Stamita has accepted her step children and his children have also accepted their stepmother. His children and wife have given respect to his decision so he should also give importance and respect their decision. He should be proud of his family members, especially his children, who have acquired the knowledge of their mothers language. They can speak both Arabic and Cyprian. They are bilingual. References Aasw publications. (1996).Australian Social Work, 49(2), pp.57-57. Dewees, M., Berg-Weger, M. and Dewees, M. (2014).The practice of generalist social work. London: Routledge. Langer, C. and Lietz, C. (2014).Applying Theory to Generalist Social Work Practice. Hoboken: Wiley. Lindenberger, H. (2007). Towards a Characterization of Modern Opera.Modernist Cultures, 3(1), pp.84-93. Patti, R. (1985). In Search of Purpose for Social Welfare Administration.Administration in Social Work, 9(3), pp.1-14. Peat, H. (1926). Economic Welfare and Family Responsibility.Economica, (18), p.269. Shafer, K. and Pace, G. (2015). Gender Differences in Depression across Parental Roles.Social Work, 60(2), pp.115-125. Shapiro, D. (1998). Introduction. Ethical considerations and cultural property.J Int Cult Property, 7(01). Sheehan, R. (2016). Forensic Social Work: Implementing Specialist Social Work Education.Journal of Social Work. Sousa, A., Agante, P. and Gouveia, L. (2014). Communication Model for Generalist News Media Websites.IERI Procedia, 10, pp.32-37. Van Nispen tot Pannerden, P. (2011). HANDLING CULTURE.Journal of Positive Management, 2(1). Volpintesta, E. (2016). Additional Considerations for the ExpertGeneralist Model.Academic Medicine, 91(4), p.448.

Tuesday, May 5, 2020

Controversial Marketing Ethics free essay sample

They also purported that the Calcium level of a bowl of 360-ml soup vending was equal to 4 times of that in a cup of milk. [2] The company took how healthful the soup was as its selling point and deceived consumers the freshness of the soup. What it did is undoubtedly intolerant. Ajisen Ramen’s bad behavior was exposed after many reporters investigated to question the validity of its claims. Disappointedly, its representative professed the soup was made of concentrated soup powder. Yet, it is furious that the spokesman still emphasized the powder was made of fresh pork bones. 1] Besides, concentrated soup not consumed by customers was taken as the sample for testing but the company just quoted the gorgeous statistics without stating clearly what the sample was, masking the fact that there is only 48. 5 mg of Calcium in one bowl of selling soup. [2] Moreover, the company overuses food additives like Sorbitol threatening humans’ health[3] but it still insists the products are nutritious and under quality controls in its website. We will write a custom essay sample on Controversial Marketing Ethics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page [4] That Ajisen Ramen persistently performs wickedly is observable. Three frameworks, including values, stakeholders and processes could analyze Ajisen Ramen’s cheating activity. Processes are varieties used by marketing specialists such as studies and promotions. The company promotes the beauty of its soup by overstatements and tricky food tests, faking customers how its food advantages. Also, it is apparent that consumers are adversely influenced in the stakeholder-oriented framework, they were cheated by exaggerative figures about the Calcium level that led them to choose Ajisen Ramen for meals. For instance, food allergies and even hidden diseases might be attributed to chemicals in the powder after consuming frequently. Moreover, other competitors in food and beverage industry became less competitive as the concept of Ajisen Ramen selling food with better ingredients was in customers’ minds. From the acts by Ajisen Ramen, it is obvious that the company violates values, like honesty as it advertises with overstatements. Seeking profits out of its greed results in upsetting consequences of consumers’ bodies and eventually badly influence its own image. Several conditions sway Ajisen Ramen to infringe marketing ethics. It is a listed company and has to please its shareholders by increasing revenues. Despite this, it should not mislead customers by puffery since this leads to short-term success on profits but long-term failure on ethical images. Next, competitions in the everyday-expanding food industry are more drastic and there are lacks of legal controls by laws in Hong Kong. However, the company should not market falsely, promoting its products by amplified statements due to no official organizations to give the definitions of correct marketing measures.